![]() ![]() ![]() How to overcome 4 key organizational hurdles and execute BOS successfully with “Tipping Point Leadership” and the “Fair Process”.how to reconstruct market boundaries by looking across 6 paths, reaching beyond existing demand with 3 tiers of non-consumers, 4 steps to developing a commercially-viable idea, and 4 components to visualize your strategy and Strategy Canvas, Four Action Framework, ERRC Grid, PMS Map, Buyer Utility Map Various tools to help you develop uncontested yet commercially-viable blue ocean ideas, e.g.Description: Blue Ocean Strategy can be applied across sectors or businesses. The authors define blue oceans as those markets associated with high potential profits. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. The term blue ocean was coined by insead business school professors Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (2005). How to create a quantum leap in value to buyers through Value Innovation Definition: 'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition.Instead of fighting head-on with your competitors, how can you create uncontested market space and make the competition totally irrelevant? Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, this book addresses the question and explains how you can draft and implement your own Blue Ocean Strategy. BLUE OCEAN STRATEGY: How to create uncontested market space and make the competition irrelevant ![]()
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